What Is the AV Cocktail Club™?

There is a drink that marks every meaningful moment in your life.

The first time you ordered something just for yourself. The dinner where everything finally made sense. The night you celebrated something nobody else knew was worth celebrating yet. The morning after something hard, when you ordered the good thing because you decided you had earned it.

Cocktails are not just drinks. They are emotional bookmarks — tiny, specific, sensory reminders of exactly where you were and exactly how you felt. The AV Cocktail Club™ was built on that idea.

Jewelry That Carries a Feeling

AV Jewels launched in October 2024 with one founding belief: jewelry should mean something.

Not in a vague, generic way. Not "this piece represents love" with no further explanation. In a specific, personal, this-is-the-exact-moment-I-want-to-carry-with-me way.

The AV Cocktail Club™ is the concept that makes that possible. Every piece in the collection is named after a cocktail — not because we are a brand about drinking, but because cocktails are one of the most universally understood symbols of celebration, memory, and emotional significance we have.

When you wear the Peach Bellini Bracelet, you are not just wearing a bracelet. You are wearing the memory of the moment that felt like that drink. Soft. Warm. Effortlessly right.

When you wear the Espresso Martini Collection, you are wearing the energy of the woman who orders it without looking at the menu. Bold. Intentional. Absolutely certain.

That is what the AV Cocktail Club™ is. A world where every piece you wear carries the emotional weight of a moment that belongs to you.

Where It Started

The Peach Bellini Bracelet© was the first piece — and it was personal.

AV Jewels founder Averie Derkach ordered a Peach Bellini at Cactus Club in Calgary and had one of those moments where everything felt right. The drink, the room, the feeling of being exactly where she was supposed to be. She wanted to carry that feeling with her. She could not find a piece of jewelry that did what she needed it to do — so she made one.

That bracelet became the foundation of everything. The AV Cocktail Club™ grew from that single idea: if a drink can hold a memory, so can the jewelry you wear with it.

The Collection

Every piece in the AV Cocktail Club™ is designed to be worn, not saved.

The collection spans bracelets, earrings, hoops, necklaces, and rings — each named for a cocktail, each carrying its own emotional identity. The Lemon Tini Bracelet is for the woman who enters a room and the room notices. The Spritz Hoops are for the afternoon that turned into an evening. The Tini Time Bracelet is for every moment you decide it is exactly the right time for something beautiful.

They are stackable, layerable, and built for real life. Non-tarnishing, water-resistant, hypoallergenic — designed to move with you from morning to midnight without asking you to slow down.

Who the Club Is For

The AV Cocktail Club™ is for the woman who marks her own milestones. Who buys herself the piece. Who does not wait for a special occasion because she understands that the ordinary Tuesday she decided to show up fully was a special occasion.

She is ambitious and emotionally intelligent. She has a signature order and a signature style. She collects moments the way other people collect things — intentionally, with taste, and with a clear sense of what deserves to be remembered.

She is the reason AV Jewels exists.

Designed in Calgary. Built for Everywhere.

AV Jewels is a Calgary-born brand. The Peach Bellini Bracelet was inspired by a moment in this city, and the AV Cocktail Club™ carries the warmth, ambition, and unapologetic confidence that Calgary women bring to everything they do.

But the concept is universal. Everywhere women celebrate, mark moments, and reach for something that means something — that is where the AV Cocktail Club™ belongs.

Join the Club

Explore the full AV Cocktail Club™ collection and find the piece that belongs to your moment.

Shop the AV Cocktail Club™ → [link to your cocktail club collection]