AV Jewels started with a drink and a feeling I did not want to forget.
I am Averie Derkach — founder, designer, and the face behind every piece in the AV Cocktail Club™. I built this brand in Calgary during my final year at the University of Calgary because I could not find jewelry that felt like mine. Not just beautiful. Mine. Specific. Intentional. Tied to a real moment I actually lived.
So I created it.
The Peach Bellini Bracelet© came first — inspired by a drink at Cactus Club that felt like everything clicking into place at once. That one piece became the foundation of a brand built on a single belief: jewelry should carry a feeling, not just fill a wrist.
Every collection in the AV Cocktail Club™ is named after a cocktail that represents a moment — a memory, a milestone, a version of yourself you were becoming. The pieces are designed to be worn every day, through everything, without ever taking them off.
This is my brand. These are my moments. And they are made to hold yours too.
— Averie